IT Support and Services Firm Decode U.S. Cyber Trust Mark

In America, almost everyone owns and uses mobile phones and more than 90% of these are smartphones and are connected to the internet. Similarly, almost half of American households have more than one device, usually a smartphone and a computer. As such, people use smart devices regularly in their daily routines. Other devices such as smart locks and baby monitors provide consumers with convenience. Despite the benefits of technology, however, it also poses various security hazards. In 2023 alone, over 349 million individuals have reported to have experienced data breach. As this number is predicted to increase, the US government created the Cyber Trust Mark. A provider of IT support and services break down details about it for consumers to understand better.

IT Support and Services Firm Decode U.S. Cyber Trust Mark

What is Cyber Trust Mark?

The consistent increase in cases of identity theft and other cybersecurity breaches is calling for government action. This need for better protection warrants immediate response hence, the establishment of the Cyber Trust Mark. This is a new safety standard for smart device security. IT support and services firm explains that this is a mark or logo in the form of a security shield. As such, it is designed to indicate that a device fulfills all necessary safety requirements.

What Does it Mean?

Many people who use smart gadgets still lack strong cybersecurity. Additionally, very few realize the importance of regularly updating their software and applications even though they are free. As such, several devices carry security risks because either the passwords are weak or the data is exposed. Among these devices, smart plugs, TVs, and DVRs have the highest vulnerability. An IT support and services firm shares that the Cyber Trust Mark labels the device so that consumers are aware of its security status instantly. Hence, giving shoppers of all technical abilities better control over their purchasing decisions. 

What Makes a Device Eligible?

Companies producing these devices that want to get the Cyber Trust Mark need to meet different standards through thorough security inspections. An IT support and services provider shared that this will cover three important aspects. First is having strong passwords which means devices must not rely on default or weak passwords that can easily be hacked because it is basic. Second, the device should be able to protect your private information. This means that data security is required to have both encryption and secure storage methods. And, lastly, the device must have regular updates which includes bug fixes and security threats protection.

IT Support and Services Firm What Makes a Device Eligible

Devices Testing and Approval

The first step for getting the device tested and approved is to apply for it. After which, it is evaluated by representative or authorized personnel of the US government. Once the products clear the evaluation, it then gets authorization to show the Cyber Trust Mark which will appear as a printed label on product boxes for easy identification. By having this mark, the company behind the devices earns customers trust which results in increased sales and higher chances of consumer purchase. 

When and Where Will You See the Mark?

The Cyber Trust Mark is currently being introduced to retail markets. Providers of  IT support and services emphasize that large retailers must prioritize adopting the label. Hence, you may encounter the marks soon during your upcoming shopping.

Some of the devices where the Cyber Trust Mark can be placed are Smart TVs, Smart locks, Security cameras, Smart thermostats, and Smart speakers. Additional product categories will soon join the list for verification as the program develops. 

Why Does the Mark Matter to Consumers?

Without the Cyber Trust Mark, consumers would need to do extensive research on their own before purchasing a device. Unfortunately, this is problematic as very few have the technical skills to identify which ones are safe. With the Cyber Trust Mark, regular consumers do not need to worry. They just have to check for the presence of the mark to ensure they are getting a safe device. Additionally, the mark has encouraged manufacturers to focus and improve built-in security in the devices as early as the production stages. 

What If a Device Has No Mark?

Devices with no Cyber Trust Mark do not automatically mean that they pose a safety risk. Some of them may not have completed their application process yet. For other companies, they operate under independently established safety standards hence they feel that they do not need the mark. 

Shop Smart and Prioritize Safety

A Cyber Trust Mark represents more than an official symbol on a product, more importantly it is a trust indication for digital safety. This is as important to business owners as it is for individuals as cybersecurity is a universal concern. Here at EB Solution, we help you strengthen your cybersecurity posture. Aside from products that protect your business we also have solutions for business continuity, disaster recovery, and, recently, managed AI agents. Our team of expert IT and cybersecurity professionals are happy to assist and manage any of your company’s IT concerns. Schedule your consultation with us today and get started on a better and stronger digital presence.

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